Redbubble Holiday Campaigns
Redbubble is the world’s largest marketplace for independent creators connecting over 1 million artists and designers across the planet with millions of passionate fans. A brave new world of self expression.
As Creative Director, I led an international team of 10 through the creation of holiday campaigns, commercials, emails, performance marketing ads, social content, podcast ads, and more.
I developed and shaped Redbubble’s creative, irreverent brand voice over many years, writing brand guidelines and leading a brand refresh.
Client
Redbubble
My role
Creative Director
The Holidays are Weird this Year
The holidays look a little different in 2020. Our faces are covered and our distances are kept. So creativity is more important than ever for connecting with our loved ones and showing that we’re in the holiday spirit. No matter how weird the world may be. By shopping at Redbubble for perfectly personal presents by artists, we can help our customers stay safe while staying close to the people they care about.
Through remote photoshoots we created a series of photos and gifs that express the weirdness of 2020. This 360 campaign came to life across emails, social channels (Snap, Instagram, Facebook, and Reddit), direct mail, and podcast ads.
Gifts That Get Them
For this 360 holiday marketing campaign, we created a series of eccentric characters with very specific niche obsessions (candy, donuts, space, etc) and paired them with the Redbubble sticker, tee, tote, or more that perfectly complements what they’re into.
Podcast Ads
I wrote these and helped manage the recording process. They ran for awareness, for conquesting, or as an added asset to a larger 360 campaign.
Redbubble’s 2020 Holiday Campaign was all about the weirdness of the 2020 gifting season. This ad lean into that. This was written for and targeted at Gen-Z podcast listeners.
For that friend who’s into a little bit of everything, you can find a gift that truly gets her.
Another ad for Redbubble’s 2020 Holiday campaign “The Holidays are Weird This Year.” This one was was written for and targeted at Gen-X podcast listeners.