Douglas Elliman
I provided conceptual insights, ideas, and copywriting to luxury real estate brand Douglas Elliman’s national campaign.
After many rounds of iterations, research, and presentations, our team landed on the story that Douglas Elliman, and its network of agents, can find you the perfect home to not only exceed your needs, but pair perfectly with your lifestyle. I wrote the headlines across the entire campaign.
These assets ran in paid social, print, and OOH including developing a bus wrap for the Hamptons Jitney.
Client
Douglas Elliman
My Role
Copy, campaign concepts, ideatiing
Audience
Luxury real estate
We were asked to develop a compelling bus wrap for the Hamptons Jitney that delivers the elevated, immersive feeling of luxury that makes Douglas Elliman market leaders in the area.
We started with a moodboard—an extension of the national campaign using bright pink summer sunsets and warm yellows contrasted by the Elliman’s blue & black branding.
We landed on a concept that uses striking, Hamptons imagery—invoking a feeling of ease, luxury, and permanent vacation while using one of the headlines I wrote.
