Snacks.com

After launching Frito-Lay’s first-ever direct-to-consumer site, we developed a way for snack enthusiasts to enjoy a one-of-a-kind experience by creating an exclusive online store for limited-edition flavors, branded merchandise, and custom bundles, Snacks.com quickly became the go-to destination for those seeking bold new tastes. Plus, For the first time, Frito-Lay introduced the ability for Snacks.com members to create personalized variety packs, mixing and matching flavors like never before.

I wrote copy for the site and emails.