Redbubble Commercial
Redbubble is the world’s largest marketplace for independent creators connecting over 1 million artists and designers across the planet with millions of passionate fans. A brave new world of self expression.
As Creative Director, I led an international team of 10 through the creation of holiday campaigns, commercials, emails, performance marketing ads, social content, podcast ads, and more.
I developed and shaped Redbubble’s creative, irreverent brand voice over many years, writing brand guidelines and leading a brand refresh.
Below is a commercial I wrote for them.
Client
Redbubble
My role
Scriptwriter, Creative Director
After drafts, pitches, edits, wrestling, wrangling, handshaking, and deal-making, I conceptualized and wrote the script for Redbubble’s first 30 second ad, highlighting the core brand message that, thanks to the work of independent artists who add their work to the Redbubble marketplace, only at Redbubble can you find hyper-personal products with personality.