Redbubble Ads & Emails
Redbubble is the world’s largest marketplace for independent creators connecting over 1 million artists and designers across the planet with millions of passionate fans. A brave new world of self expression.
As Creative Director, I led an international team of 10 through the creation of holiday campaigns, commercials, emails, performance marketing ads, social content, podcast ads, and more.
I developed and shaped Redbubble’s creative, irreverent brand voice over many years, writing brand guidelines and leading a brand refresh.
Below is a sample of emails and more.
Client
Redbubble
My role
Creative Director, Copywriter
Podcast Ads
I wrote these and helped manage the recording process. They ran for awareness, for conquesting, or as an added asset to a larger 360 campaign.
Targeted at Gen Z customers. Highlights the ways Redbubble can help them personalize their lives through unique designs by artists.
Redbubble’s 2020 Holiday Campaign was all about the weirdness of the 2020 gifting season. This ad lean into that. This was written for and targeted at Gen-Z podcast listeners.
For that friend who’s into a little bit of everything, you can find a gift that truly gets her.
For Redbubble’s 2020 home decor campaign we focused on working moms and how they can carve out a space just for them, even if lockdown has turned their homes upside down.
Targeted at Gen X customers. All about how Redbubble is the best place to find personal, meaningful gifts.
Another ad for Redbubble’s 2020 Holiday campaign “The Holidays are Weird This Year.” This one was was written for and targeted at Gen-X podcast listeners.
This ad introduces Redbubble to a whole new audience, highlighting Redbubble’s value props of self-expression and supporting independent artists.